The Challenge
With the rise in popularity and acceptance of gender non-conforming TV stars such as Jonathan Van Ness and the phenomenon that is RuPaul, we are perfectly poised to move away from the pinks and pastels of classic beauty branding and move towards something that can represent self care and self love for everyone.

The Solution
Using type and colour to create an unapologetic, yet warm and caring brand personality focused on revealing rather than covering up.
(Concept work for student project)
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