Creating a unified approach to food waste
High contrast detail photography shows the quality and integrity of the food, whilst bold icons and patterns offer a fun, graphic feel, coming together to convey unity and the idea of unexpected combinations. The logotype is a custom alphabet (Savour Stencil) which was created to embody the commanding nature of a tall sans-serif but with super soft edges so as not to be aggressive. The curves also serve to complement the supporting typeface's sharper edges.
(Concept work for student project)