Around 15 million tonnes of food is wasted every year in the UK alone, and around 10% of the UK’s carbon footprint comes from food that is produced but never eaten.
We want to create and brand a food fair with a difference: it will be sourced entirely from would-be-waste produce. Partnering local businesses together, the aim is unite and rise to the challenge of food waste reduction!
High contrast detail photography shows the quality and integrity of the food, whilst bold icons and patterns offer a fun, graphic quality. The aim is to convey unity and the idea of unexpected combinations.
The logotype is a custom alphabet which I created to have the commanding nature of a tall sans-serif but with super soft edges so as not to be aggressive. The curves also complement the supporting typeface's sharper edges.
(Concept work for student project)