Kombucha to Con-bucha: A move away from honesty
I decided to flip the medicinal trend on its head and poke fun at it with a series of bombastic health claims, realised through a fun combination of wacky illustrations, custom typography and a tone of-voice inspired by old Snake-Oil ads and the game BioShock. The focus is instead shifted to flavour through minimal colour use and the gentle tagline at the bottom "Questionable Claims, Assured Flavour"
(Concept work for student project)
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